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About Research

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​Research Interest    

  • Electronic Commerce

  • Internet Marketing

  • Mobile Commerce

  • Social Network/ Social Media 

​
PUBLICATIONS ＆CITATION IMPACT
 

Dr. Luarn has published about 39 research papers in international journals and about 30 papers in international and local conferences. He has five authored books and five co-authored books. His research outputs are documented in a number of renowned journals.
    
Dr. Luarn has three papers been listed on Essential Science Indicators as Highly Cited Papers.

 

Dr. Luarn has been awarded the “Highly Commended Paper Award of 2014” for the article “Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities”  by the publisher Emerald. The article is published in the Online Information Review and is co-authored by researchers Ai-Yun Hsieh.

​

Dr. Luarn has been awarded the “Highly Commended Paper Award of 2015” for the article “Key Variables to Predict Tie Strength on Social Network Sites", Internet Research”  by the publisher Emerald. The article is published in the Internet Research and is co-authored by researchers Yu-Ping Chiu.



SELECTED PUBLICATIONS
Press here to download the publication list. (2010~2015)
  • Journal Papers

The Australian Business Deans Council Journal Quality List divided into four categories of quality: 

          A*: 6.9%

          A: 20.8%

          B: 28.4%

          C: 43.9%. 

​

  1. Pin Luarn, Ya-Cing Jhan, Hong-Wen Lin (2024). "Have you spotted where I am? Exploring the impact of different forms of native advertising". International Journal of Mobile Communications.  February 9, 2024 pp 239-256; https://doi.org/10.1504/IJMC.2024.136629

  2. Pin Luarn, Chiao-Chieh Chen, Yu-Ping Chiu (2023). "Enhancing intrinsic learning motivation through gamification: a self-determination theory perspective". The International Journal of Information and Learning Technology 40 (5), 413-424; https://doi.org/10.1108/IJILT-07-2022-0145

  3. Pin Luarn, Chiao-Chieh Chen, Yu-Ping Chiu (2023). "Understanding continuance intention to play exergames during the COVID-19 pandemic: hedonic and utilitarian aspects". Managing Sport and Leisure, 1-14; https://doi.org/10.1080/23750472.2023.2239250

  4. Ya-Cing Jhan, Pin Luarn, Hong-Wen Lin (2023). "A study on EMBA students’ cognitive and decision-making models in learning through play". The International Journal of Management Education 21 (1), 100765; https://doi.org/10.1016/j.ijme.2023.100765

  5. Pin Luarn, Chiao-Chieh Chen, Yu-Ping Chiu (2023). "The Influence of Gamification Elements in Educational Environments". International Journal of Game-Based Learning (IJGBL) 13 (1), 1-12; DOI: 10.4018/IJGBL.323446

  6. Ya-Cing Jhan, Pin Luarn, Hong-Wen Lin (2022). "Individual differences in digital game-based supply chains management learning: Evidence from higher vocational education in Taiwan". Sustainability 14 (8), 4614; https://doi.org/10.3390/su14084614

  7. Pin Luarn, Ya-Cing Jhan, Hong-Wen Lin (2022). "A contemporary research on learners' expectations: Innovative attributes on beer game with means-end chains theory".  International Journal of Game-Based Learning (IJGBL) 12 (1), 1-22; DOI: 10.4018/IJGBL.304436

  8.  Pin Luarn, Ya-Cing Jhan, Hong-Wen Lin (2021). "What is a Highly Popular Post? Popularity Benchmark Models for Posts on Facebook Pages". Journal of Applied Management and Advanced Research 3 (1), 01-16; https://doi.org/10.34047/JAMAR.2021.v03i01.001

  9. Ya-Lan Wang, Kao-Yi Shen, Jim-Yuh Huang, Pin Luarn (2020). "Use of a refined corporate social responsibility model to mitigate information asymmetry and evaluate performance".  Symmetry 2020, 12(8), 1349; https://doi.org/10.3390/sym12081349

  10. Shr-Wei Kao, Pin Luarn (2020). "Topic modeling analysis of social enterprises: Twitter evidence".  Sustainability 12 (8), 3419; https://doi.org/10.3390/su12083419

  11. Pin Luarn, Hsien-Chih Kuo, Hong-Wen Lin (2018). "Applications of Analytics and Operations Research in Big Data Analysis > Categorizing the Preferences of Facebook Fan Page Users", Interfaces. 48:2 (2018) 166-175, https://doi.org/10.1287/inte.2017.0919 (SSCI, IF=0.889), ABDC Journal Quality List Rating: B

  12. Hong-Wen Lin, Pin Luarn and Yu-Ling Lin (2017). "Hierarchical Relationship of Negative Emotion Perception from Violent Video Games", Science, Technology & Society 22:2 (2017): 236–258, DOI: 10.1177/0971721817702281 (SSCI, IF=1.297), ABDC Journal Quality List Rating: B

  13. Yihsiung Su, Pin Luarn, Yue-Shi Lee, Show-Jane Yen (2017). "Creating an invalid defect classification model using text mining on server development", The Journal of Systems and Software. 125 (2017) 197–206, https://doi.org/10.1016/j.jss.2016.12.005 (SCI, IF=2.444)

  14. Rebecca Cherng-Shiow Chang, Hsi-Peng Lu, Peishan Yang, Pin Luarn (2016). "Reciprocal Reinforcement Between Wearable Activity Trackers and Social Network Services in Influencing Physical Activity Behaviors", JMIR Mhealth Uhealth. 2016 Jul 5;4(3):e84. doi: 10.2196/mhealth.5637. (SCIE, IF=4.636)

  15. Pin Luarn, Peng Huang, I-Jen Chen, Yu-Ping Chiu (2016). "Motivations to engage in Word-of-Mouth behavior on Social Network Sites", Information Development. September 2016 vol. 32 no. 4 1253-1265. (SSCI, IF=0.787)

  16. Pin Luarn, Yu-Ping Chiu (2016). "Influence of Network Density on Information Diffusion on Social Network Sites: The Mediating Effects of Transmitter Activity", Information Development. June 2016 vol. 32 no. 3 389-397. (SSCI, IF=0.787)

  17. Luarn, P., Chiu, Y.P., Yang, J.C. and Lin, Y.F. (2015), ‘The preference of message content of key fans-the case of X Department Store on Facebook fan pages’, Journal of Information Management, Vol. 22, No. 3, pp. 225-242 (TSSCI)

  18. Pin Luarn, Yu-Fan Lin, Yu-Ping Chiu (2015). "Influence of Facebook brand-page posts on online engagement", Online Information Review. 39, 4, 505 - 519  (2015). (SSCI, IF=1.443), ABDC Journal Quality List Rating: B

  19. Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2015). "Why People Check-in: Motivation to Engage in Check-in Behavior", International Journal of Electronic Commerce. Vol. 19, No. 4, pp.21-46, 2015. (SSCI, IF=1.55) NSC 101-2410-H-011-002, ABDC Journal Quality List Rating: A

  20. Pin Luarn, Hsien-Chih Kuo, Yu-Ping Chiu, Shu-Chen Chang (2015). "Social Support on Facebook: The Influence of Tie Strength and Gender Differences", International Journal of Electronic Commerce Studies. Vol.6, No.1, pp.37-50, 2015. (EI) NSC 101-2410-H-011-002.

  21. Pin Luarn, Yu-Ping Chiu (2015). "Key Variables to Predict Tie Strength on Social Network Sites", Internet Research, 25(2), 218 - 238. (SSCI, IF=3.017, Highly Commended Paper Award of 2015) NSC 101-2410-H-011-002, ABDC Journal Quality List Rating: A

  22. Pin Luarn, Ai-Yun Hsieh (2014). "Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities", Online Information Review. 38, 7, 881 - 895  (2014). (SSCI, IF=1.443, Highly Commended Paper Award of 2014), ABDC Journal Quality List Rating: B

  23. Sue-Ting Chang, Tom M. Y. Lin, Pin Luarn (2014) "The effects of word-of-mouth consistency on persuasiveness", Canadian Journal of Administrative Sciences, 31: 128–141 (2014)(SSCI, Impact Factor 0.547)

  24. Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2014). "The network effect on information dissemination on social network sites", Computers in Human Behavior , Vol.37, 2014,  1–8. (SSCI, Impact Factor 2.273), ABDC Journal Quality List Rating: B

  25. Fu-Yuan Chiang, Pin Luarn (2014). "Contractor Prequalification in Taiwan", Advanced Materials Research Vol. 905 (2014) pp 742-747 (EI)

  26. Chao-Ching Shih, Tom M. Y. Lin, Pin Luarn (2014). SSCI--"Fan-centric social media: The Xiaomi phenomenon in China", BUSINESS HORIZONS, May 2014, Vol. 57 Issue 3, p349. (SSCI, Impact Factor 1.42, 51/116, BUSINESS), ABDC Journal Quality List Rating: C

  27. 欒斌、邱于平、楊荏傑、郭致妘 (2014)。全球品牌企業之社群媒體應用分析，電子商務研究，12(2)，121-142。

  28. 欒斌、邱于平、趙光正 (2013)。故事行銷要素對Facebook中分享意願之影響，行銷評論，10(4)，1-15。

  29. Peng Huang, Pin Luarn, Yu-Ping Chiu, Jen-Chieh Yang (2013, Jan). EI--"The Sources of Emotional and Informational Support on Social Networking Sites", Journal of Convergence Information Technology, 8(2), 462-468. (EI)

  30. Hao-Chu Lin, Pin Luarn, Ren-Horng Ma, Chao-Wen Chen (2012), "Adaptive foresight modular design and dynamic adjustment mechanism: Framework and Taiwan case study", Technological Forecasting and Social Change, Vol. 9, No. 9, pp.1583–1591. (SSCI, Impact Factor 2.04), ABDC Journal Quality List Rating: A

  31. Yu Fan Lin, Pin Luarn, Chang Yi Kao (2012), "A Production Capacity Management Platform Using M2M Horizontal Integration Technology in Connector Industry", Applied Mechanics and Materials, 220-223 期，pp.241-245. (EI)

  32. 陳苡任, 欒斌, 陳鳳滿 (2011), "順勢扭轉—奧地利國寶KTM自行車的再造", 中山管理評論, 第19卷第1期.  (TSSCI)

  33. Juo, W.-J. and Luarn, P. (2010)  "The Role of Trust in Technology within the TAM in the Context of NFC Mobile Payment", Journal of Information and Optimization Sciences., 31(4)pp.875-896. (EI)

  34. 欒斌, 詹博仁 (2010), "影響企業部落格瀏覽者行為意向因素之探討", 行銷評論, 7 卷4 期，pp.471-497.

  35. Luarn, P. and Huang, K.-L. (2009)  "Factors Influencing Government Employee Performance via Information Systems Use: An Empirical Study", Electronic Journal of e-Government, Vol. 7(3), pp.227-240. (2011 年被收錄於聯合國公共行政網路UNPAN)

  36. Chan H.-H., Luarn, P.and Chan, I.-J. (2008), "The effects of B to C website characteristics on female shopping behaviors", INTERNATIONAL JOURNAL OF PSYCHOLOGY, Vol. 43 (3-4), pp.132-133. (SSCI)

  37.  Ching-Jong Liao, Chao-Tang Tseng, Pin Luarn (2007), "A Discrete Version of Particle Swarm Optimization for Flowshop Scheduling Problems", Computers and  Operations Research, Vol. 34, 3099 – 3111 (SCI, Impact Factor 1.718 本篇為高引用論文，被引用次數354次), ABDC Journal Quality List Rating: A

  38. Pin Luarn, Max I Jen Chen and Peter Kai Yang Lo (2007), "Critical success factors in introducing e-learning: user perspectives", International Journal of Information Technology and Management, Vol. 6, No. 2/3/4, pp. 209-231

  39. Pin Luarn, Max I Jen Chen and Peter Kai Yang Lo (2006), "An Exploratory Study of the Critical Success Factors of One-to-One Web-Marketing: User Perspectives", Journal of Internet Commerce, Vol. 5(3), pp. 147-178  

  40. Yi-Shun Wang, Hsin-Hui Lin & Pin Luarn(2006), "Predicting Consumer Intention to Use Mobile Service", Information Systems Journal, Vol. 16, pp.157–179(SSCI, Impact Factor 1.33本篇為高引用論文，被引用次數368次), ABDC Journal Quality List Rating: A*

  41. Hsin-Hui Lin & Pin Luarn (2006), "顧客導向觀點之行動服務系統成功概念模式", 行銷評論, 3 卷1 期，pp.609-632.

  42. Pin Luarn & Hsin-Hui Lin (2005),"Toward an Understanding of the Behavioral Intention to Use Mobile Banking", Computers in Human Behavior, Vol.21, 873–891 (SSCI, Impact Factor 2.27,本篇為高引用論文，被引用次數880次), ABDC Journal Quality List Rating: B

  43. Tom M.Y. Lin, Pin Luarn and Yun Kuei Huang (2005), "Effect of Internet Book Reviews on Purchase Intention: A Focus Group Study", The Journal of Academic Librarianship, Vol. 31, Number 5, pp. 461–468. (SSCI, Impact Factor 1.034)

  44. Pin, Luarn, Tom, M. Y. Lin, Peter, K. Y. Lo (2005), "Non-enforceable Implementation of Enterprise Mobilization - an Exploratory Study of the Critical Success Factors", Industrial Management & Data Systems, Vol. 105, No. 6, pp. 786-814. (SCI, Impact Factor 1.504 ) 

  45. 欒斌, 李靜怡 (2004), "手機使用者對手機行動上網之創新抵制來源因素探討", 行銷評論, 1 卷1 期，pp.21-36.

  46. Lin, M. Y. , Luarn, P. and Lo, K. Y. (2004), "Internet Market Segmentation-An Exploratory Study of Critical Success Factors," Marketing Intelligence & Planning, Volume 22 No.6; pp.601-622.

  47. Luarn, P., Lin, M. Y. and Lo, K. Y. (2003), "An Exploratory Study of Advancing Mobilization in the Life Insurance Industry: The Case of Taiwan' Nan Shan Life Insurance Corporation,"Internet Research: Electronic Networking Applications and Policy, Vol. 13, No. 4, pp. 297-310. (SCI, Impact Factor 0.690), ABDC Journal Quality List Rating: A

  48. Luarn, P. and Lin, H. H. (2003), "A Customer Loyalty Model for E-Service Context," Journal of Electronic Commerce Research, 4(4), 156-167. (SSCI, Impact Factor 0.72, 本篇為高引用論文，被引用次數273次), , ABDC Journal Quality List Rating: B



  • Conference

 

  1. Pin Luarn, Yu-Ping Chiu, and Shu-Chen Chang (2014). The boundary of social network size on Facebook. International Conference on Internet Studies, Singapore.

  2. Pin Luarn and Yu-Ping Chiu (2014). The Advertising Effectiveness on Mobile Advergame: Competitive Advergame and Social Advergame. International Conference on the Pacific Rim Management. Rosemead, California, USA.

  3. Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2014 January). An Exploratory Study of the Motives Engaged in the Dissemination of Social Word-of-Mouth via Mobile Device. Hawaii International Conference on System Sciences (HICSS). Hilton Waikoloa, Big Island, Hawaii.

  4. 欒斌、林玉凡、邱于平、楊荏傑、陳定群、宋柏頡(2013)。探討Facebook粉絲專頁經營者發佈訊息之效果-以呈現方式、呈現內容與呈現時間為研究。2013管理新思維學術研討會，國立台灣科技大學。

  5. 欒斌、林玉凡、邱于平、楊荏傑、吳珮瑜、陳虹君(2013)。探討關鍵粉絲之訊息偏好－以X百貨之Facebook粉絲專頁為例。第十九屆資訊管理暨實務研討會，國立台中科技大學。

  6. Pin Luarn, Yu-Ping Chiu, Jen-Chieh Yang (2013 July). Network effect: Information diffusion in social networking site. International Conference on the Pacific Rim Management. Las Vegas, Nevada, USA.







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